Kyna English: Boost Lead Quality with Smart Ad Strategies
Kyna English, an online English learning platform operating in Vietnam and Southeast Asia, faced challenges
Lend Wallets, a US-based financial services company, sought to expand their marketing efforts by testing TikTok, while facing challenges with advanced lead tracking and integration with their CRM system. After collaborating with Mega Digital, they successfully optimized their tracking process, generating high-quality leads and improving campaign performance across platforms.
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Mega Digital team has worked closely with the client's technical team to resolve Lend Wallets’ challenges.
Precise Pixel Setup Mega Digital collaborated with the client’s technical team to carefully configure the TikTok Pixel, ensuring accurate tracking of each step in the customer journey.
Customized UTM Parameters Mega Digital set unique UTM parameters (aid, subacc, ttclid, etc.) for each ad to meet the client’s specific tracking requirements, ensuring accurate attribution and performance analysis.
Insight-Driven Creative Strategy Mega Digital and the client identified key pain points of their target audience, such as low credit scores and the need for simple, short-term loans. Based on these insights, they developed targeted ad templates focusing on consumer loans.
Ongoing Creative Optimization The client, with their strong creative production capabilities, regularly refreshed ad creatives to maintain performance and prevent saturation, with Mega Digital supporting strategic adjustments.
This campaign demonstrated strong performance on TikTok, thanks to the collaborative efforts between Mega Digital and Lend Wallets in refining tracking and ad strategies.
A huge thank you to the incredible team at Mega Digital for their outstanding partnership!
Your dedication and expertise truly made a difference in our TikTok campaign. From the precise tracking setup to the creative insights, your efforts helped us achieve results beyond our expectations. We’re incredibly grateful for your partnership and excited for all the milestones we’ll reach together in the future!Find a case study suitable for you
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