Lend Wallets: Generating Financial Leads with TikTok Ads
Lend Wallets, a US-based financial entity, partnered with Mega Digital to explore TikTok as a
Kyna English, an online English learning platform for both kids and adults, faced challenges in attracting high-quality leads due to limited ad formats and content variety. Through market analysis, optimized ad strategies, and creative solutions, Mega Digital helped Kyna English significantly improve lead quality while maintaining an efficient CPA.
CPM
CPA
ROAS
Mega Digital team conducted an in-depth analysis of both the market and Kyna's existing ad setup, identifying opportunities for improvement.
Market and Customer Behavior Analysis: Mega Digital conducted an in-depth analysis of the market and Kyna’s current setup, identifying key opportunities to optimize ad strategies and improve lead quality.
Diverse Creative Approach: Introduced engaging and diverse ad creatives, including entertainment-oriented videos, provocative hooks, and relatable use-case scenarios to better capture audience attention.
Optimized Landing Page Strategy: Added a new landing page with full course information to increase transparency, build trust, and improve lead quality by offering a more engaging user experience.
Pixel Optimization: Implemented optimized pixel tracking across Kyna’s website, allowing TikTok’s machine learning algorithm to collect more data and improve ad targeting.
Cross-Platform Customer Data Integration: Integrated customer data across platforms to track user journeys more effectively, refining the ad targeting process and improving lead quality.
Most ads have CPM, Impressions, Clicks, and CTR metrics in the top 25% - 75% in the industry of Language Learning & Study Abroad.
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