Kyna English: Boost Lead Quality with Smart Ad Strategies
Kyna English, an online English learning platform operating in Vietnam and Southeast Asia, faced challenges
Chelghoum, a dropshipping company offering a variety of household products, faced the challenge of not being a global brand and needed to optimize product selection and targeting on TikTok. Through effective use of market analysis, customer insights, and smart campaign strategies, Mega Digital helped Chelghoum achieve cost-effective conversions while maintaining a stable cost-per-acquisition (CPA) across its campaigns.
CPM
CPA
ROAS
To address Chelghoum’s challenges, a comprehensive and tailored solution was implemented, focusing on enhancing their TikTok Ads strategies.
Analyzing Market Trends and Customer Behavior: Conducted in-depth research into market trends and customer behavior, focusing on identifying products in demand and understanding consumer preferences.
Product Selection and Target Audience Alignment: Offered a product range that aligned with current customer needs, including household essentials like mops, blenders, and children’s toys.
Single Pixel Data Aggregation: Utilized a single TikTok Pixel across all product categories, aggregating data to gain insights into user behavior.
Bidding Strategy for Stable CPA: Implemented a bidding strategy to maintain a stable cost-per-acquisition (CPA), with a Bid CPA ranging between $3.8 to $4.5. This approach was applied across multiple ad groups.
Smart Creative Ads: Consistently enabled Smart Creative ads. These ads automatically optimized creative elements to better match user preferences
After partnering with Mega Digital, Chelghoum aimed to drive more conversions and optimize ad spend by focusing on promoting their diverse range of household products. The targeted TikTok Ads campaigns significantly boosted sales and increased brand visibility, helping Chelghoum establish a stronger presence in the competitive dropshipping market.
Find a case study suitable for you
Kyna English, an online English learning platform operating in Vietnam and Southeast Asia, faced challenges
Lend Wallets, a US-based financial entity, partnered with Mega Digital to explore TikTok as a
Avion3, a retailer with many years of experience in the fashion industry, used to struggle
Let’s talk about your growth journey!
Mega Agency Global PTE. LTD.
3 Coleman Street #03-24, Peninsula Shopping Complex, Singapore (179804)
Mega Digital JSC
